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Illinois Council on Continuing Higher Education is an institutional based membership organization representing continuing education at post-secondary education institutions in Illinois.

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Tuesday, May 11, 2010

Social Media

Social Media facilitated by Jane Siron, Director/Instructional Designer, Center for Instructional Delivery, University of St. Francis

3 comments:

  1. Social media is all about having a conversation — a two-way dialogue that allows for real discussion through various online tools, such as forums and blogs, social networking sites, YouTube and others. Social media, or user-generated content, allows anyone to start conversations and engage with others.

    View Social Networking Video

    From the statistics found in the video, social media is growing at a fast rate, and the social media phenomenon is causing a paradigm shift in the way that we interact, communicate and share information with others. The social media movement will continue to grow and move forward, and as usage of these social media tools becomes more widespread, institutions are increasingly looking to find ways to integrate these social media tools into their departments, marketing plans and classrooms.

    So let’s start our conversation with a discussion of what you think the role that social media tools should have in continuing education – in the marketing of schools/programs, and/or in the learning activities that adult learners experience.

    If you or your organization uses social networking tools, what tools are you using and how are you integrating them?

    Is social networking the answer to marketing continuing education?

    Can these tools really enhance the adult learner’s classroom experience, or is this demographic reluctant to adopt such tools?

    Let’s start here and we’ll see where the conversation goes. Feel free to ask questions, share ideas and experiences, and offer your views on the topic.

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  2. I have no doubt that social media will eventually become as place in our daily work lives as email. However, when we try to utilize it on campus or to support campus initiatives, we often hear back from the students that we're missing the mark. For instance, I created a Twitter account specifically to update students on incliment weather. Told them I wouldn't post unless there was a closure or emergency. Guess how many students are following the tweets. One. They'll follow their friend's moment by moment, but don't see Twitter as a way to get critical information. Maybe I'm old and practical. But I can't help but feel like I'm missing something.

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  3. I find some of the "social media" tools to be just that: "social". I don't think students want to Twitter and Facebook with their instructors. I may be wrong?

    I do find, though, that the video tools (i.e. YouTube) and collaborate tools (i.e. Google docs) can find a place in the classroom.

    ReplyDelete